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| Monday
| Tuesday
| Wednesday
| Thursday
| Friday
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| September 5, 2011
| September 6, 2011
| September 7, 2011
| September 8, 2011
| September 9, 2011
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Standard
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Students understand effective marketing of small business.
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Objective
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SW analyze print ads in order to understand the different forms of advertisement and types of ads created for a variety of markets.
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SW conduct research to determine the cost of advertising in the Sacramento Market by completing a questionaire provided in Google docs. SW use this information to create an advertising budget to be used in the mid-term project for class.
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SW develop and ad/and or product by end of class today.
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Opener
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Holiday
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What form of advertisement do you think is preferred by a small business owner?
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What do you think is the most expensive form of advertisement?
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If you had to choose between radio and television advertising, which would you choose and why?
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Describe for me what you think an image advertisement is:
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| Agendas
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| ObjectiveOpenerAd AnalysisYearbook Ads
ObjectiveOpenerCost of Advertising
ObjectiveOpenerResearch Advertising Costs
ObjectiveOpenerReturning Students will design an image ad for their business.New Students will develop a new product for teens.
| Assignments
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| Print ad analysisYearbook ad
| Cost of Advertising (Google Doc shared with you)
| New Student MemoMarketing Project Deadlines | | | | | |